Ducati North America Launches “Dirty Dozen” Challenge for DesertX
Complete 12 Colorado mountain peaks on a DesertX to earn the coveted “Dirty Dozen” badge
Curated routes designed to test the off-road capability and adventure-ready features of the DesertX
Ducati partners with onX OffRoad, the most accurate GPS mapping tech for off-road enthusiasts
Sunnyvale, Calif., – August 3, 2023 – Ducati presents the “Dirty Dozen Challenge,” an epic journey that takes DesertX clients across a dozen 12,000+ foot off-road mountain passes in the breathtaking Colorado Rockies. This challenge, created and completed by North American CEO, Jason Chinnock, showcases the full capabilities of the DesertX in an environment known for its iconic and challenging adventure riding.
“Immediately after I saw the concept sketch of the DesertX in Ducati’s Centro Stile, I was inspired to design an adventure to prove it’s more than just a beautiful design but also technically capable of tackling some of the most difficult passes in the Rocky Mountains as an average rider,” reflected Chinnock. “Each trail in the Dirty Dozen Challenge presents a unique set of obstacles with ever-changing conditions. From grueling rocky climbs, river crossings, to steep descents, prepare for a thrilling adventure across some of America's most stunning scenery. Experience picturesque landscapes while navigating these challenging routes and visiting the historic towns.
Ducati has partnered with onX Offroad, a leading off-roading mapping app built for adventure. Ducatisti can access the “Dirty Dozen” routes, freely discover nearby trails, plan and track trips, create 3D maps and share their routes. Everything riders need to know—from land access details to trail openings and weather forecasts—is all in one app. OnX Offroad is also offering a free five-month trial for DesertX & Multistrada owners, providing them with the same tool to create their own adventure.
Riders who complete the “Dirty Dozen” share images on social media with the proper tags and hashtags will receive a limited-edition badge to apply to their DesertX -- a unique insignia that is only earned with this achievement.
To prove the ability to complete the “Dirty Dozen” a three-episode video series documents each route and challenge. To view the episodes, learn more information about the challenge and how to enter visit the official Ducati Dirty Dozen page.
